Slow Fashion and Silk/Soie
Embarking on the next leg of our journey, I'm excited to reveal the world of SILK/SOIE and the principles that guide my mission. Today, we'll also begin unraveling the intricacies of slow fashion and its rooted connection to the brand.
SILK/SOIE
First things first—how do you pronounce SILK/SOIE? It's pronounced "Silk—Sw-Ahh," reflecting the bilingual world of Canada. "Soie" is French for "Silk," emphasizing the fusion of English and French that mirrors my ties to Canada and the USA. Initially, all I offered were silk-printed scarves of my embroidery, hence the name SILK/SOIE, embodying my dedication to craftsmanship and cultural fusion, which echo my personal values.
Impact: The Heart of the Matter
Let's dive into the heart of slow fashion. At its core, slow fashion is a movement away from fast fashion's disposable nature toward something more enduring and meaningful—choosing quality over quantity, investing in pieces that last, and minimizing waste and, therefore, our environmental impact.
Materials: Silk
When it comes to sustainability, silk fabric emerges as a frontrunner. As a renewable resource, silk biodegrades naturally, the creation of silk fabric requires fewer chemicals, water, and energy compared to many other fibres. This aligns perfectly with our commitment to eco-conscious practices and responsible stewardship of the planet.
Consumer: Purpose
But it isn't just about materials—it's also about purpose. By supporting fashion for a cause, you become part of a movement that transcends trends and makes a tangible difference in the world. We're weaving a story of style, sustainability, and social impact that leaves a lasting legacy.